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SKY Sport: Christmas Is for Football
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Sky Creative Agency, Sky’s in-house advertising agency and the UK’s largest in-house creative shop, has created an emotive on-air and digital media campaign to highlight the vast amount of live football available on Sky Sports over the festive period. With over 40 live games being broadcast in December and January, Christmas really is for football as this stunning campaign demonstrates. Written internally by SCA Creatives Ed Mallin and Will McMullan, the whole team pulled out the stops to film authentic, fan’s-eye-view content that truly captures the essence of Christmas football emotion. The ad, starring Chelsea star Eden Hazard, plays on familiar and relatable festive truths whilst showing the drama and togetherness of the traditionally packed British festive football fixture list. Festive Football will be on-air from November 24th until January 3rd ensuring no football fans will miss out this Christmas.
Account Lead: Nick Waddell Related |
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