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Web Film
AXA: Birders
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AXA has revealed its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders. Through this heart-warming piece of communication, AXA celebrates people with resilience through a simple, yet powerful message, 'Stay focused on what matters'. This multi-country campaign will be aired in two countries (Switzerland and Ireland) and leverages a cultural and deeply rooted common insight: It's often during difficult times that we realize that some things are more important than others. This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest. The film tells the story of a Yara, a little girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too.
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