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AXA has revealed its new heart-warming Motor Insurance campaign in collaboration with Publicis Conseil: Birders. Through this heart-warming piece of communication, AXA celebrates … read morepeople with resilience through a simple, yet powerful message, 'Stay focused on what matters'. This multi-country campaign will be aired in two countries (Switzerland and Ireland) and leverages a cultural and deeply rooted common insight: It's often during difficult times that we realize that some things are more important than others. This campaign puts ‘real-life’ at its heart, making the role of AXA part of a wider emotional story. Should the unexpected happen, AXA’s top notch Motor Insurance will take care of everything, so that the meaningful things in life don’t take a backseat and life keeps being enjoyed to the fullest. The film tells the story of a Yara, a little girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too.
read less...BRAND: AXA Group
Group Chief Communications, Brand & Sustainability Officer: Ulrike Decoene
Global Brand Director: Virginie Berçot
Global Head of Brand Design & Experience: Susana Lopez
Strategic Brand Partner, Europe: Marta Grech
BRAND: AXA Ireland
Marketing Campaign Specialist: Kerry-Lee McLaughlin
Marketing Manager: Kieran McCullagh
Customer & Marketing Director: Antoinette McDonald
BRAND: AXA Switzerland
Head Marketing Communication: Antonia Lepore
Head Brand and Advertising: Claudia Suter
Advertising Manager: Manuela Kohler
Agency
President in Charge of Creation: Marco Venturelli
Assistant AD: Constance Prodhomme
Traffic manager: Géraldine Delhomme
Strategic Planner: Antoine Collignon
Process Manager: Cécile Cuzin
Global Client Lead: Patrick Leclercq
Group Account Director: Olivia Rajabaly
Account Manager: Maude Gourrier
Account Executive: Jean-Baptiste de Rodellec
Account Executive Assistant: Amandine Bouchand
Art Director Assistant: Constance Prodhomme
AGENCY PRODUCTION: Prodigious
Line Producer: Karine D’hont
Production Coordinator: Marthe Heitner
POST PRODUCTION COMPANY: Everest
Post-Producer / edit: Pauline Marie-Louise
Editor: Olivier Gajan
Assistant Editor: Julie Gaufreteau
POST-PRODUCTION HOUSE: Prodigious
Post Producer: Sophie Garel
Colourist (Directors Cut): Eric Whipp @ Alterego post
Colourist (Agency): Mathieu Caplanne
Flame Artist: Sebastien Delecourt
After Effects: Julien Barthelemy
Music/Sound Design: Christophe Caurret, Boris Nicou et Carsten Kruger @prodigious
Composer: Sam Thompson
Sound Engineer: Laurent Lavaud
Sound Designer: James
Photographer KV: Sean Meehan
Photo Editor: Adrien Benard
Photographer Image Bank: Guillaume Nadaud
Photo Editor Image Bank: Guillaume Nadaud
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