AXA: What Does Health Mean To You?

In this new multi-country campaign, developed by Publicis Conseil, AXA is asking a simple question: “What does health mean to you?” answered through a variety of scenes conveying individual responses. Through this heart-warming piece of communication, AXA is showcasing its holistic view on health. For AXA holistic means seeing ‘health as a whole’, but not whole solutions for everyone: because your personality, your life stage is unique. The film is directed by Danish director, Stefan Pflug, in collaboration with Frenzy Paris. Original music was scored by Gustav Karlstrom.