AXA: Silent Night

AXA launches its first ever Christmas campaign, developed by Publicis Conseil. The festive season is here! And even though its full of joy and happiness, it’s also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers. AXA highlights this insight by encouraging people to be extra careful during the holiday, through a light-hearted prevention campaign. The film portrays emergency staff at work, doing something very unusual: taking a break while waiting for something to happen. Directed by Max Fisher represented by La Pac, the film features a remake of the classic ‘Silent Night’ by Andrew Delong. The film comes with a digital activation, the ‘Safe holiday collection’ that displays 4 holiday-themed objects redesigned to prevent any accidents, rendering them completely and comically impractical.