TV ad: RSPCA: Lick

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Every day the RSPCA help people in emotional and physical danger, one example being victims of domestic abuse but the public is largely unaware of this work. The challenge was to bring these programs to the publics attention and broaden their audience and potential donor base.
Their was a cruel irony in that a woman who really loves her pet feels she has to endure physical and emotional abuse in order to protect it. Ben was able to bring an intimacy to this relationship in camera and at the same time paint a disturbing picture of emotional and physical abuse.