The multimedia Better Health campaign has been launched today to encourage families to eat better and includes a new 'scan, swipe and swap' feature for the NHS Food Scanner App, … read morewhich provides a simple solution to help families improve their diet. Families can scan the product barcodes from their shopping and the App will suggest healthier alternatives to help them make an easy swap next time they shop. The App uses a "Good Choice" badge to help signpost people to healthier food and drinks in line with the government's dietary recommendations for added sugar, saturated fat and salt. The multimedia campaign will run throughout England from 10th January to 31st March and will include new advertising on TV, video on demand, radio, out of home, media partnerships, social media and other digital channels, together with national and regional PR activity. The new advertising campaign created by M&C Saatchi, brings the swaps to life by presenting the Food Scanner App as the simple solution to help parents find healthier swaps for their families. The advert, which has been executed across TV, video on demand, radio, out of home, and social is aimed at families, encouraging them to download the NHS Food Scanner App, a handy health “hack” that helps parents swap foods that are high in sugar, saturated fat and salt, to healthier alternatives.
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