Vella: #LeVellaUp

Sexual wellness brand Vella wants women to ring in better sex for 2022. To help, the creator and manufacturer of Vella pleasure serum, developed by the scientist whose research led to the development of Viagra, has launched a sex life challenge to help make coming, come easier. In an Instagram campaign running through January created by media marketing agency Acadia, Vella is showing how women can prioritise their pleasure by taking part in a nine-point bingo card game that suggests ways to spice up the action. #LeVellaUp bingo suggestions include trying a new position, an evening of oral only, and trying a new sex toy. Throughout the month of January, Vella’s Instagram feed will offer up two weekly sex challenges and urge women to share their journey through their Instagram stories and feeds. Anyone who comments on or shares a post in their feed with the hashtag #LeVellaUp automatically enters a contest for free samples of the product. To bolster and extend the effort, Acadia will launch an influencer campaign at the end of January. Influencers will lead into Valentine’s and other initiatives as Vella capitalises on calendar events that celebrate women, romance and freedom.