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Top 6: January 19th 2022
As the new year gets properly underway and everyone returns to work, a group of senior creatives have banded together to create a set of hard-hitting ads designed to challenge and … read moreconfront the sexual harassment and misogyny young adlanders face in the industry every day. And show them where and how they can get support. The work, which was inspired by a litany of harrowing and horrendous personal experiences from a lifetime career in advertising, features two photographs viciously twisting the trope of welcome gift bags that new recruits to the industry often receive from HR. On first look, the bags look like a fun, harmless welcome package. However, on a closer inspection, instead of the usual innocuous and tepid fare of bags of sweets, company-branded pens and a book by some strategist or other, the alarming reality of the items is revealed. The bag for women features items such as: An evidence bag for collecting DNA after a sexual assault. A dictaphone: to record abuse, threats and gaslighting incidents. Antidepressants: to help you through burnout and mental illness. The male bag includes: Megaphone: to call out misogyny when you see it. Sexual Offences Act 2003: Know the law so the lines are clear. A Timer: To stop you from dominating airtime in meetings. Each ad also features contact numbers and direct helpline information for NABS, Equality Advisory Support Service and Rape Crisis, which has a webchat that people can use. Called The Change Collective, the group is made up of senior creatives, photographers and PR experts who are frustrated at the lack of support for women, sexual harassment victims and the NDA culture within the industry that allows perpetrators of this behaviour to remain in positions of power, despite their wrongdoing. The collective wants to open the industry's eyes to the bleak fact that some people who are in positions of influence can remain impartial to the abuse.
read less...Photographer: Emily Stein
Hand Lettering: Alison Carmichael @ Jelly London
Post-production: Curious Productions
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