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Kia Sportage: Built for Endless Inspiration
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Kia Europe presents the next generation of its best-selling model, the all-new Sportage. Together with its agency of record Innocean Berlin and production company BGWTBLD, the Korean car maker is launching the 'Built for Endless Inspiration' campaign, starring the Paris-based artist Taisiia Cherkasova behind the wheel. The centerpiece of the integrated campaign is a film directed by Jaron Albertin, with cinematography by Monika Lenczewska, where different people become part of an unexpected chain of inspiration that starts when Taisiia plays a song in her car.
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