Ever since Jordan's 'Jumpman' logo, it's every baller's dream to have their own logo. So we gave them just that - the opportunity to make their very own logo and player edition shoe, … read morejust like the NBA stars.
Introducing House of Hoops, Mark of Greatness. At the heart of the idea is a mobile-first, interactive tool that allows young ballers to design and personalise their unique player logo in a few simple steps.
Fans were then encouraged to share their designs on social media, with the ultimate winner being plastered on billboards around the country in iconic NBA poses.
With minimal media budget, and some organic support from Foot Locker social, the campaign had generated over 240M impressions, 870K+ views on YouTube, and saw a whopping 5.3K completed design with average design time of 90s - huge considering that 94% of our traffic is on mobile.
Even more impressive was the 36% uplift in site traffic to the House of Hoops retail website, which proved that not only our young fans are invested in the brand by creating their own logo, but it's also cemented House of Hoops as the destination for all your basketball needs.
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