Canada's woman-owned businesses have been deeply affected by the pandemic's economic impact, with more than one-third likely to report a decline in revenue of 30% or more. As part of … read moreits longstanding commitment to helping Canada's women business owners, BMO has launched a new holiday-themed initiative called "Wrap the Good." The centrepiece of the program from FCB Canada is custom recyclable wrapping paper that doubles as ad space for women small business owners. Launched on Small Business Day (Nov. 27), “Wrap the Good” is an extension of the BMO Celebrating Women Grant Program, which recently awarded $120,000 in grants to 18 Canadian women-owned businesses. The campaign serves as a timely reminder to shop women-owned businesses and support small business recovery this holiday season. The colourful paper features images of dozens of gifts, as well as a QR code that drives to a Pinterest board featuring hundreds of shoppable products from women-owned small businesses. Businesses in the gift guide include Blume, Remix Snacks and Mme L'Ovary. The full guide can be viewed at https://www.pinterest.ca/bmowrapthegood.
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