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Disney+: Stories You'd Expect + Stories You Wouldn't
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Disney+ is launching an EMEA-wide advertising campaign 'House of Disney+' which brings to life the streaming service's unique line up and iconic Disney storytelling. From more expected content like Pixar's 'Toy Story' franchise and 'The Simpsons' to the unexpected like all series of 'The Walking Dead' and the forthcoming 'The Kardashians'. The campaign’s ambition is to surprise and delight people with the full range of TV series and movies that are available to subscribers.
Agency: Leo Burnett, London The TV spot seamlessly blends live-action and CGI elements. It opens to a remixed soundtrack of Wondrous Place by 1960s singer Billy Fury as a camera descends from the sky onto a collection of apartment buildings whose silhouette resembles the iconic Disney Castle. Slowly the camera reveals that the castle is actually a collection of separate buildings. On top of one building is an illuminated Disney+ sign from which the camera takes viewers on a journey through various apartments in which they witness live-action scenes featuring the array of content available on Disney+. The viewer is taken through six rooms themed by 'Toy Story', 'The King’s Man', 'The Simpsons', 'The Kardashians', 'The Book of Boba Fett', and ”The Walking Dead”. The live-action scenes from each room take cues from the content the characters are watching, such as a shadow of Rex from “Toy Story” and an action scene reminiscent of 'The King’s Man'. The film ends with the camera shot pulling out of the apartment blocks to reveal all six rooms. The TV spot execution was created by Leo Burnett London and directed by Ian Pons Jewell and it builds on the campaign’s juxtaposition idea that was created in-house. The EMEA-wide campaign will run across TV, cinema and on social.
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