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Top 6: February 2nd 2022
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Formula E: No Turning BackTop 6: February 2nd 2022
Formula E and Uncommon unveil a powerful new campaign, 'No Turning Back', capturing the drama and intense sporting rivalries of drivers and teams as Season 8 of the ABB FIA Formula E World Championship begins this week. 'No Turning Back' is a season-long campaign, setting the tone for the all-electric Championship's journey into a new era ahead of the Season 9 debut of the Gen3, Formula E's fastest, lightest, most powerful and efficient racing car ever. The high-energy film shows the world that the competition between drivers to win the Championship is part of a bigger, relentless race to fight climate change through the adoption of electric mobility solutions. ‘No Turning Back’ builds on the ‘Change. Accelerated.’ positioning Formula E launched with Uncommon last year, which encapsulates Formula E’s vision to accelerate sustainable human progress through the power of electric racing.
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