Busch Beer: Voice Of The Mountains

Busch Light and Grammy Award-Winning Saxophone legend, Kenny G, are coming together in what is sure to be the smoothest advertisement in Super Bowl History. The spot comes on the heels of a tremendous hot streak for Busch Light, as popularity soars not only in the Midwest, where Busch Light is the gold standard for beer, but in new markets across the country. "Head for the Mountains" pays homage to Busch Light's 1979 vintage jingle with a modern rendition. This is the first time Busch Light will have a major presence in the game in five years, coinciding with an all-time high in the brand's popularity.
Agency: The Martin Agency