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Busch Beer: Aim
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Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot. “Our new Busch spots resonate with our drinkers with humorous and relatable scenarios that all take place in the refreshing great outdoors. We saw extremely positive feedback on the Busch Guy after last year’s Super Bowl spot, and look forward to continuing the momentum,” said Chelsea Phillips, VP of Value Brands at Anheuser-Busch. “Our consumer enjoys seeing a piece of themselves in the Busch spots while having a laugh at the same time. We believe the work will forge an even more durable connection with beer drinkers everywhere,” said Dan Kelleher, Chief Creative Officer of Deutsch’s NY office. The four new spots are titled ‘Camp Song,’ ‘Phone,’ ‘Bear,’ and ‘Aim.’
Creative Credits: Related |
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