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This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions the real deal by standing up for all Singaporeans - beyond … read moredoling out great value, to creating its own rendition of the famed Crazy Rich Asian film, featuring the original film’s “original Singaporeans” - the extras. Following the recent announcement of the Crazy Rich Asians sequel, Singaporean netizens revived the social media debate around the inaccuracies surrounding how Singaporeans and their lives were being represented. Amazon SG and BLKJ Havas seized the opportunity to continue its approach of engaging with Singaporeans and helping them to “spend less, smile more” - by delivering entertainment value on top of great retail value. The tongue-in-cheek film, more than 3-minutes long, follows two Singaporean newlyweds going through the hurdles and mounting pressures of hosting the perfect reunion dinner for the first time in their new home, to impress Ah-Ma, the tough resident matriarch. Of course, Amazon.sg saves the day with its offerings - Next Day Delivery, Amazon Fresh, Free 15-Day Returns and its wide product selections. And so the story ends on a celebratory note - with the most authentic and Ah-Ma approved Chinese New Year reunion dinner.
read less...Diana Lim, Marketing Lead, Amazon Singapore
Miguel Martins, Head of Marketing & Prime (CMO)
Soon Yong En, Senior Account Manager, BLKJ Havas
Elizabeth Cai, Senior Account Executive, BLKJ Havas
Atikah Rahman, Creative Services, BLKJ Havas
Fiona Huang, Business & Brand Lead / General Manager, BLKJ Havas
All the good folks at Reel Loco Productions
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