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Amazon SG: Crazy Real Singaporean Jingle
This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions the real deal by standing up for all Singaporeans - beyond doling out great value, to creating its own rendition of the famed Crazy Rich Asian film, featuring the original film's "original Singaporeans" - the extras. Following the recent announcement of the Crazy Rich Asians sequel, Singaporean netizens revived the social media debate around the inaccuracies surrounding how Singaporeans and their lives were being represented. Amazon SG and BLKJ Havas seized the opportunity to continue its approach of engaging with Singaporeans and helping them to "spend less, smile more" - by delivering entertainment value on top of great retail value. The tongue-in-cheek film, more than 3-minutes long, follows two Singaporean newlyweds going through the hurdles and mounting pressures of hosting the perfect reunion dinner for the first time in their new home, to impress Ah-Ma, the tough resident matriarch. Of course, Amazon.sg saves the day with its offerings - Next Day Delivery, Amazon Fresh, Free 15-Day Returns and its wide product selections. And so the story ends on a celebratory note - with the most authentic and Ah-Ma approved Chinese New Year reunion dinner.
Diana Lim, Marketing Lead, Amazon Singapore Related |
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