TV ad: Tooletries: Back Scrubber

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A man's back is a lot like a remote jungle rainforest - untamed, inhospitable, possibly harbouring unidentified carnivorous fungi... But, with Tooletries' new silicone back scrubber and its extended handle, men could finally tackle this long-forgotten territory. Presenting the product as an unexpected and ridiculous extension of their own appendage, we encouraged gents to scrub where no man had scrubbed before.