Tooletries: Back scrubber

A man's back is a lot like a remote jungle rainforest - untamed, inhospitable, possibly harbouring unidentified carnivorous fungi....
But, with Tooletries' new silicone back scrubber and its extended handle, men could finally tackle this long-forgotten territory. Presenting the product as an unexpected and ridiculous extension of their own appendage, we encouraged gents to scrub where no man had scrubbed before.
Agency: Showpony