Hilton: Waitographer Training, 1

Whether it's a wedding anniversary, a business lunch, or a family staycation, we all cherish special times that bring friends, family and colleagues together. Naturally, we want to record and remember these moments but often, rushed smartphone photographs or awkward selfies fail to capture the magic. That's why Hilton, in a ground-breaking world first, has launched the Waitographer programme that will train its waiting staff in smartphone photography so they can record guests' celebrations with sharp, colourful and vibrant images that display the correct composition.
Agency: TBWARAAD

The innovative initiative sees renowned Middle East photographer Roger Moukarzel guide Hilton waiting staff through a rigorous workshop that will hone their photographic skills. After completion of the training programme, team members will receive a certificate and a badge so that hotel guests can easily identify Waitographers while in a Hilton property and ask for their assistance when they wish to have their picture taken.