TV ad: Skyn: How Soft Is Love?

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UltraSuperNew Tokyo has created 'How Soft is Love?', a delicate cinematic-style film which sits on the SKYN Twitter page. The film shows a couple taking a selection of items from the SKYN kPa scale and literally launching it at each other to physically demonstrate the softness of those items. How soft are the condoms you use? Even the most liberal of folks might find it’s a subject that can be quite awkward to discuss out loud. Global condom brand SKYN prides itself on its softness, and coming in at 467 on the SKYN Kilopascal (kPa) scale, a SKYN condom measures softer than a peach. According to the SKYN kPa scale, regular condoms measure a 3669 kPa and SKYN condoms a 467kPa making SKYN condoms approximately 7 times softer than regular ones. Not wanting new consumers to just take their word for it, SKYN commissioned independent creative agency UltraSuperNew Tokyo to entice those who hadn’t yet experienced the softness of SKYN to apply for free samples.