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Top 6: August 9th 2023
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Skyn: No SKYN, No LoveTop 6: August 9th 2023
SKYN’s Summer campaign, ‘No SKYN, No Love’, takes a Mission Impossible approach to deliver an essential message to young couples: always be prepared for intimacy by having a supply of SKYN condoms on hand. Created by independent creative agency UltraSuperNew Tokyo, the campaign features a hero film, influencer collaborations, and for the first time, podcasts featuring Japanese comedians. The hero film which is running on digital channels, follows the story of a young couple getting close. However, the man suddenly realises he doesn’t have any condoms for the moment. Undeterred, he takes matters into his own hands, embarking on a Mission Impossible – style journey through hostile streets to reach a store for the SKYN condoms. The humorous film shows his extraordinary efforts to obtain the condoms, and his resolve to fly in the face of adversity. Nevertheless, upon arriving at the store, he faces yet another challenge – it’s closed, adding an amusing twist to the story.
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