Kohinoor Basmati Rice: Smells Special

DDB Tribal India has released this ‘Khushboo Kuchh Khaas’ film for Adani Wilmar Limited (AWL), one of India’s leading foods FMCG companies, announcing the comeback of Kohinoor Basmati Rice. The film, directed by Prakash Varma, features 48 actors and dance performers from 12 different Indian cities, guided by a choreographer from London, set to an original composition. Based on fact that in our daily lives we often grow accustomed to mundane meals that are served without much thought. Kohinoor aims to revive the enchantment of dining by awakening a renewed passion for meals. Premium Basmati rice such as Kohinoor has a unique, rich aroma that is universally understood and enjoyed. The film’s powerful cinematography and music takes viewers on a delightful journey of an orchestral symphony evoking a longing for the brand.