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Top 6: February 16th 2022
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BMW Middle East: Museum of Sound

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Top 6: February 16th 2022
As the world looks ahead to a more sustainable future with electric cars replacing engines, BMW records and archives the roar of the BMW M Engines in the 'Museum of Sound' NFT Collection. Serviceplan Middle East have conceived an NFT campaign with BMW, creating a 'Museum of Sound' featuring recordings of BMW M Engines. By 2023, BMW will have 25 electrified models on the road. As the future goes electric and engines go quiet, the iconic roar of the BMW M Engines will be missed, so BMW immortalized them in the 'Museum of Sound'. Rigged with high-fidelity microphones to capture every detail. Led by DTM champion Bruno Spengler the sounds were turned into unique NFTs (Non-Fungible Tokens), minted for the owners and preserved forever. The Museum of Sound NFT collection is a unique art series that depicts the sound of BMW M engines through the use of a bespoke data-visualizer. The project aims to immortalize the iconic sound of the M combustion engine as we head into an electric future. The recordings for these 19 NFTs were done on location at Dubai Autodrome Club circuit, in cooperation with various BMW M owners.
Credits Other credits

General Manager – Natalie Shardan

Business Director – Karim Mroueh

Strategy Director – Frances Valerie Bonifacio

BMW Account Manager – Saed Shaka

AGMC Account Manager - Gonca Gorgulu

Community Manager – Hadin Hassan

Motion Graphic Designer - Cristian J.B

Digital Art Director – Kai Schlosser

Digital Manager – Helmi Abdalhadi

International Communications Officer: Lee Sharrock

PRODUCTION:

Event Planning – Memories Events

Post Production – Cold Cutz

Post Production – Big Foot Films

CLIENT:

BMW RO:

Head Of Marketing - Ali Kherallah

Marketing Manager - Mariam Al Rousan

Digital Marketing Manager - Fahad Mughal

Experiential Marketing Manager - Maziar Nazari

BMW AGMC:

Marketing Director - Jochen Becht - Marketing Director

BMW M Community & Driving Experience Manager - Fabian Fuffieux

Marketing, PR & Events Executive - Arsal

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