Prudential Singapore: #PRUMoneyTalks

Social-first digital agency, VaynerMedia, has conceptualised and launched the #PRUMoneyTalks campaign for their client, leading life insurance company Prudential Singapore ('Prudential'). The objective of the campaign was to create a unique experience that could prompt users to be more aware of how they use their money, and how this has an impact on themselves and the initiatives that they may choose to place their money in. The campaign utilises an augmented reality (AR) filter that brings Singapore dollar notes to life. Users can simply open the filter on Instagram Story or Facebook Story, scan a $2, $5, $10 or $50 dollar note, and see a short, animated story unfold around the theme of each dollar note. Each story is based on the theme of the dollar note. The two-dollar note depicts a school that Singapore’s first president Yusof bin Ishak attended, and tells the story of how our first dollar notes educated us to save and spend mindfully. The five-dollar note, with the Garden City theme, showcases Singapore’s lush greenery while drawing awareness to the impact that our investments can have on the environment. The ten-dollar note, with the sports theme, parallels how planning for a life where we live till 100 years old requires a thorough strategy, similar to playing any sport. The fifty-dollar note with the arts theme depicts various ethnic groups in Singapore playing their multicultural instruments, showcasing how diversification is integral to both Singapore and our investments. VaynerMedia engaged local art & tech collective Dude.sg to animate and develop the filter.