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Virgin Media's latest campaign sees a young female skateboarder take inspiration from online videos and connects with her peers both online and in real life to spur her on to … read moresuccessfully perform a trick. The 'We're better, connected' campaign, created by adam&eveDDB, plays on the speed leadership of Virgin Media's hyperfast network, with gigabit speeds now available to more than 15.5 million homes across the UK. The new advert celebrates the power of connectivity in bringing new friends together. 'Skatergirl' is the story of Aamira, a young skater befriended by a skate crew after a day at the park doesn't go quite as planned. Aamira bails (falls off) her skateboard while attempting to ‘drop in’ on a skate bowl. At first dejected, she is encouraged by a video she is sent by other skaters telling her not to give up. She connects with these new friends both online and in real life, building a friendship that gives her the confidence to achieve her goal. At the end of the ad, surrounded by her friends, she attempts the trick again. And this time, she nails it. As part of Virgin Media’s mission to feature the ‘under-represented’ in advertising, it carried out new research that found skateboarding communities to be extremely inclusive, connecting people from a range of ages and backgrounds. This extends beyond skateparks and car parks of the UK with the rise of online and social media platforms, which has enabled skateboarders to share their talent with millions of people online. This has helped them connect and engage with a new audience that they otherwise may not have. The star of the advert, Aamira, is part of such a group called ‘Melanin Skate Gals & Pals’, a community in London that aims to empower marginalised communities as well as amplifying their voices and was the inspiration behind the new campaign.
read less...Clients:
Director of Brand & Marketing: Simon Groves
Marketing Director: Amy Gilbert
Head of Campaigns: Sophie Buxton
Senior Advertising Manager: Ella Wilcox
Advertising Manager: Ben Jobson
Agency
Planner/s: Claire Strickett & Samaneh Zamani
CEO: Tammy Einav
Managing Partner: Sam LeCoeur
Business Director: Fay Taylor
Account Director: Ross Keane
Account Manager/s: Olivia Rose & Sarah Warnes
Account Executive: Becky Kilner
Design & Retouching: King Henry
Design & Retouching Producer: Dan Sandalls
Retoucher: Charlie Townsend
Design Director: Carl Warren
Artworker: Sam Harris & Dave Callow
Repro Producer: Jonny Young
Digital Display Production: Cain&Abel
Senior Digital Designer: Sam Barker
Digital Designer: Mauricio Brandt
Media agency: Manning Gottlieb OMD
Media planner/s:
Paula Mankelow
Spencer Corrigan
Tessa Jourrou
Scott Rafter-Mitchell
Charlie Sadler
James Rawlings
Production
Editing Company: Trim Editing
Editor: Elise Butt
Post Production: Untold Studios
Executive Producer: Ian Berry
Producer: Ellie Joseph
Digital Executive Producer: Tom Igglesden
Digital Producer: Ella Glazer
Production Assistant: Jordan Malonga
VFX Supervisor: Alex Gabucci
VFX Artists: Andres Ramos, Andrew Bayliss, Andrew Curtis, Cameron Johnson, Emma Tyler, Francesca McCall, Harry McCusker-Bland, Hayden Adams, Jess Gaynor, Joe Kane, Julie Cruette, Martin Egger, Mohammed Mouzi, Tom Moreland
Colourist: Julian Alary
Music Supervisor: Jesper Gadeberg
Audio Post Production: Factory
Producer: Mikey Hill
Sound Design & Mix: Phil Bolland
Soundtrack name and composer: This Is Me – Kullah
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