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David&Goliath has launched Kia's Super Bowl 2022 spot, featuring a wide-eyed, adorable, electronic-charged, robotic pup. In the spot, Robo Dog longingly stares outside the showroom window of an innocuous electronics store. As the world passes by in front of Robo Dog, loneliness ensues as Robo Dog sees a real dog joyfully play with its owner. Suddenly, Robo Dog’s bright eyes widen and tail wags at the sight of something familiar. And in that one electrified moment, Robo Dog charges out of the store in heart-pumping pursuit of what could possibly be this endearing pup’s forever home.
Credits
Other credits
Agency
David Angelo: Founder
Yumi Prentice: President
Laura Forman : Chief Strategy Officer
Paul Albanese : Managing Director, Broadcast Production
Peter Bassett : Managing Director, Integrated Production & Technology Services
Lisa Tanner: Managing Director
Allison Draskovich : Group Account Director
Shay Davis : Senior Business Affairs Manager
Sheila Barrand: Business Affairs Manager
Allan de Leon: Digital Executive Producer
Allison Minton: Digital Producer
Abigail Grinberg : Associate Digital Producer
Meagan Steinkamp : Senior Digital Designer
Evon Forbes : Digital Designer
Jay Mattingly : Account Director
Kylie Harmon : Management Supervisor
Aurelia Fulginiti : Account Supervisor
Jen James : Account Executive
Jillian Littleton : Account Executive
Maddie Webster : Assistant Account Executive
Mark McNaul : Product Information Manager
Bruno Cunha : Group Strategy Director
Natalie Gomez : Associate Communications Planning Director
Jasmine Spraglin : Senior Creatist
Beka Tesfaye : Strategist
Genie Lara : Associate Director of Project Management
Mike Antonellis : Senior Project Manager
Cara Nieto : Executive Art Producer
Jenny Wu : Executive Print Producer
Elisa Atwood : Senior Print Producer
Lisa Stevens : Senior Print Producer
Production
Partner / Managing Director: Shawn Lacy
Head of Production: Sean Moody
Production Designer: Brock Houghton
VFX Company: Parliament
Editorial Company: Spinach
Managing Director: , Adam Bright
Executive Producer: , Jonathan Carpio
Producer: , Nicole Haws
Editor (Robo Dog): Damion Clayton (Courtesy of RPS)
Assistant Editor (Robo Dog): , Michael Shugarman (Courtesy of RPS)
Color Studio: Company 3
Colorist: Jill Bogdanowicz
Color Producer: Matt Moran
Executive Producer: Ashley McKim
Audio Services: Margarita Mix Santa Monica
Audio Mixer/Sound Designer: Nathan Dubin
Executive Producer: Whitney Morris
Executive Producer: Paula Arnett
Operations Manager: Brian Frank
Assistant Engineer: Sean Melia
Assistant Engineer: Mike Murzyn
Assistant Engineer: Zach Olson
Augmented Reality: 14Four
Jeff Oswalt : President
Avery McKee : Producer
Brandon DeLauney : Creative Director
Madison Merica : Lead Designer
Eric Narad : Director of 3D Animation
Alex Michaluk : Senior Front End Developer / AR Lead
Jared Darr : Front End Developer
Coby Forrester : Front End Developer
Steve Wanless : Technical Strategy Director
Augmented Reality SDK: 8th Wall
Licensed Music (Robo Dog)
Song : “Total Eclipse of the Heart”
Written by : Jim Steinman
Published by: Edward B. Marks Music Company (BMI), Lost Boys Music (BMI)
Licensed by : Round Hill Carlin, LLC
Performed by: Bonnie Tyler
Courtesy of : Sony Music Entertainment
Music Editor/Creative Director: Rory Doggett // Model Citizen Creative
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