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Department of Veterans Affairs: Don’t Wait. Reach Out, 1
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“Don’t Wait. Reach Out” is an important new campaign launched by the Ad Council in collaboration with the Department of Veterans Affairs to encourage veterans to seek support rather than let challenging feelings build up inside. TBWAChiatDay commissioned Lucas to shoot the print component of the integrated campaign, which featured real-life military veterans, and he did a beautiful job of crafting narrative portraits while the commercials were being shot.
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