Frank*Energy: Frank*Energy - Simple

In New Zealand, the power industry is locked in a value-based arms race. Gimmick-y giveaways, fluff, guff and overly sentimental ads are just some of the tactics used to swindle customers into thinking they're getting a good deal. Turns out, however, New Zealanders don't give a shit about any of it. They just want their lights to turn on and their TVs to work.
Agency: Motion Sickness

So while the rest of their competitors were busy scrapping over who could come up with the best scam, Frank Energy decided to take a different approach; speaking directly to the core of the straight-talking, no-nonsense nation. Deploying their oversized asterisk to cut through the crap, Frank gives New Zealanders nothing more than what they signed up for – power.