The Vegetarian Butcher: The Unthinkable Date

For Valentine's Day, creative agency TBWANEBOKO from Amsterdam created a new social dating experiment for The Vegetarian Butcher. In this experiment, they set up matched blind dates between six unsuspecting vegans and meat-eaters. The singles either shared similar life experiences, had common interests, or were matched on their attraction preferences. But would they still feel like going on a second date after we revealed their food beliefs?
Two menus, one meal:
Both sets of couples were served exactly the same plant-based menu, with just the wording changed to suit their individual taste profiles and diets. After disclosing their dates' food beliefs, they revealed they’d actually been eating exactly the same meal… they then asked them if they wanted to go on another date.
Meat the lovers:
Two of the most lucky-in-love singletons were Drew Miller, a 34-year old passionate vegan, who takes his plant-based lifestyle very seriously, and Jonathon Charlesworth, a 34-year old carnivore whose chosen idea of heaven is a good bacon sarnie. After a romantic meal for two, the starry-eyed pair are still dating one another. While not all of the couples were head over ‘meals’ for each other, all participants in the social dating experiment were shocked at the revelation of the plant-based dishes served up, with the meat-eaters even claiming love at first ‘bite’. To celebrate Valentine’s Day, The Vegetarian Butcher is asking daters to sacrifice nothing when it comes to love and daring them to date a vegan or a meat-eater, with the help of its plant-based meats. Like the participants in its social dating experiment, you too – singleton or loved up – can fall in love with The Vegetarian Butcher’s meat-like cuts and join its food revolution via @vegetarianbutcher (Instagram) and @vegebutcheruk (Twitter).