TV ad: EA Sports Madden NFL: Thanks, Coach.

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As the world pays tribute to legend John Madden in memorial services this week, EA is honouring his legacy with a newly released tribute film that brings Coach Madden to life from the perspective of those who have learned from him. The film is directed by The Malloys and produced by Superprime Films. Starting today in Madden NFL 22, players will also see an in-game tribute message with a QR code that directs them to this content.