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Itaú Argentina: Trip


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On a day where love reigns, you might find yourself paying the outstanding installments on your credit card for an ex-partner's gift. This is why Itau Bank, in partnership with Grey Argentina, has created "Ex instalments" to take care of the remaining payments of the gift that at one time was bought with so much love. From February 11th to 22nd, Banco Itau clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending installments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras. To take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February.
Credits Other credits

Client

CMO: Carolina Belzunce

Digital Marketing Director: Mariano Pastore

Chief Communications Officer: Silvia Costa

Agency

President: Diego Medvedocky

CEO: Denise Orman

VP Business: Simón Dukart

Account Director: Facundo Ferrero

Account Supervisor: Victoria Soto

Social Media Manager: Luciana Patriarca

Planning: Romina Perrone / María Carreras

PR: Florencia Kessler

Agency Production Director: Pablo Molina

Production Manager: Silvana de los Rios

Production

Cinematographer: Julian Babino

Art Direction: Sol Lorenzetti

Producers: Luz Martin / Maximiliano Ibarra

Post-production: PostMedia

Edition: Sebastián Garri

Sound Post-production: Papamusic

Music: Papamusic

Casting: Victoria Raposo

Colorist: PostMedia - Marina Frigerio

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