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Itaú Argentina: Mattress
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On a day where love reigns, you might find yourself paying the outstanding installments on your credit card for an ex-partner’s gift. This is why Itaú Bank, in partnership with Grey Argentina, has created “Ex installments” to take care of the remaining payments of the gift that at one time was bought with so much love. From February 11th to 22nd, Banco Itaú clients, as well as clients from banks, will be able to compete to close a chapter in their lives and free themselves from the pending installments and live that special day differently. The campaign, produced in-house by Townhouse, is composed of four spots for Instagram and Twitter, directed by Diego Medvedocky and Tomás de las Heras. To take part, those interested will be able to tell their story of their credit card pending installments in the most recent post of Itaú Argentina's Instagram account feed. The three best will be chosen by a jury of senior marketing executives, and then submitted to a public vote. The winner will be announced on 25 February.
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