Australian Federal Police: Crime Interrupted

The Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign.

We created over 6 hours of gripping, binge-worthy recruitment ads. Not an ad in the traditional sense, but a 6-part true crime podcast called Crime Interrupted.

It was co-created with Casefile – Australia’s number 1 podcaster – and it opened the vault on some of the country’s biggest criminal cases, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets was instrumental in bringing them down.

And to promote this podcast, we teamed up with Emmy-award winning director Patrick Clair. You might know him from his highly acclaimed title sequence for True Detective.