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Australian Federal Police: Operation KitrinoThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign. We created over 6 hours of gripping, binge-worthy recruitment ads. Not an ad in the traditional sense, but a 6-part true crime podcast called Crime Interrupted. It was co-created with Casefile – Australia’s number 1 podcaster – and it opened the vault on some of the country’s biggest criminal cases, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets was instrumental in bringing them down.
Agency: Host / Havas And to promote this podcast, we teamed up with Emmy-award winning director Patrick Clair. You might know him from his highly acclaimed title sequence for True Detective.
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