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Top 6: March 2nd 2022
Interactive
Spark: Beyond Binary CodeTop 6: March 2nd 2022
Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen. If you've never had to think about your gender, you probably haven't realised how often you get gendered online. But for individuals identifying beyond the binary gender of male and female, it affects them every day. Beyond Binary Code addresses this with a single piece of code that can be added to your website. Bigger than just code, Beyond Binary Code is a full tool that helps businesses understand, first and foremost, whether they truly need to collect gender data from their customers at all. If they do, a HTML code is generated based on their unique business needs, so they can ask in an inclusive way. The code comes with helpful materials to support businesses on their beyond binary journey, including guides on data privacy principles, how to get stakeholder buy-in and how to create safer spaces both on and offline for their customers and employees.
Client: Caitlin Hayns, Senior Social Brand Partner RelatedAlso best this week |
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