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Top 6: March 2nd 2022
Interactive
McDonald's: Valentine's BoxTop 6: March 2nd 2022
To spread the lovin' on Valentine's Day in Australia, we created a special heart-shaped McNugget box designed to be gifted and shared. And we did it at scale. It replaced the regular box at every store in the country, which led to thousands of photos, Tweets and user generated video content featuring it on TikTok and beyond. It was covered in national newspapers and radio, as well as with paid support on social where we reminded all budding Romeo's that even if they left their gifting to the last minute, we had their back.
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