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Coursera: Moving On
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Recent trends related to digitization and the future of work are unlocking new job opportunities in high-demand fields for people all over the world. As a result, more of us than ever before are now reconsidering what a career can look like. New work from global online learning platform Coursera, and creative agency, CALLEN, gives people a nudge toward educating ourselves for a better future. The Coursera New Year campaign inspires and builds momentum around listening to your inner voice and celebrates the confidence gained from a great education. One spot launching on Tuesday, “Moving On” opens to a guy at the moment he realizes— through his talking sandwich— that he might be ready for something new. Something better. His inner self, or sandwich, tells him he can get a Masters of Public Health from Michigan, and start a non-profit, “pumping goodness into the world and radiating positivity, like some kind of beautiful pegasus of hope.” Or get a Python certificate from Google and “code so amazing tech wizards would be in awe.” Or, take some paleobiology courses and spend quality time with dinosaur bones. His inner voice encourages him to “unfurl those mighty wings and fly.” A second spot, “Nerves,” takes us on a journey through an internal pep talk with Sarah, between the time her name is called for an interview and when she arrives at the office door. The snappy conversation, set to original compositions from CALLEN, moves to her younger pink-haired self with a beat-up car giving a confident-boosting comment — and then Sarah tells her younger self to dump her deadbeat boyfriend. The voiceover reminds Sarah about all the hard work she’s done to get to this place—from studying on the 10-hour train ride to learning from Duke in the comfort of her home. Every version of herself brought her to this moment, and the voice in her head assures her she can do it. By the time she arrives at the office door, her nerves are gone. Both spots give that voice a new script — one that sounds more like the words we heard in childhood, reminding us that we can do anything.
Client: Coursera Related |
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