 |
Embed Video
Recent trends related to digitization and the future of work are unlocking new job opportunities in high-demand fields for people all over the world. As a result, more of us than … read moreever before are now reconsidering what a career can look like. New work from global online learning platform Coursera, and creative agency, CALLEN, gives people a nudge toward educating ourselves for a better future. The Coursera New Year campaign inspires and builds momentum around listening to your inner voice and celebrates the confidence gained from a great education. One spot launching on Tuesday, “Moving On” opens to a guy at the moment he realizes— through his talking sandwich— that he might be ready for something new. Something better. His inner self, or sandwich, tells him he can get a Masters of Public Health from Michigan, and start a non-profit, “pumping goodness into the world and radiating positivity, like some kind of beautiful pegasus of hope.” Or get a Python certificate from Google and “code so amazing tech wizards would be in awe.” Or, take some paleobiology courses and spend quality time with dinosaur bones. His inner voice encourages him to “unfurl those mighty wings and fly.” A second spot, “Nerves,” takes us on a journey through an internal pep talk with Sarah, between the time her name is called for an interview and when she arrives at the office door. The snappy conversation, set to original compositions from CALLEN, moves to her younger pink-haired self with a beat-up car giving a confident-boosting comment — and then Sarah tells her younger self to dump her deadbeat boyfriend. The voiceover reminds Sarah about all the hard work she’s done to get to this place—from studying on the 10-hour train ride to learning from Duke in the comfort of her home. Every version of herself brought her to this moment, and the voice in her head assures her she can do it. By the time she arrives at the office door, her nerves are gone. Both spots give that voice a new script — one that sounds more like the words we heard in childhood, reminding us that we can do anything.
read less...Client: Coursera
Chief Marketing Officer: Kim Caldbeck
Head of Brand & Creative: Stephanie Hale
Consumer Brand Marketing Manager: Iris Wu
Sr. Consumer Brand Marketing Manager: Emily Keller-Logan
Executive Creative Director: Lotenna Enwonwu
Associate Creative Director, Writing: Christopher Watkins
Senior Designer: Grace Boto
Creative Operations Manager: Arianne Richardson
Director of Paid Media: Miriam Lopez
Paid Ads Managers: Ishita Sinha, Ivano Gagge
VP of Consumer Marketing: Rachel Mackenzie
Agency: CALLEN
Founder and Chief Creative Officer: Craig Allen
Managing Director: David Hughes
Head of Strategy: Julianna Simon
Account Supervisor:Payton Brown
Production: Furlined
President: Diane McArter
Vice President: Ben Davies
Director of Production: Jay Wakefield
Set Designer : Agustin Moreaux
Offline: Exile
Editor: Jacob Schulsinger
Executive Producer: Sasha Hirschfeld
Senior Producer: LauRenn Reed
Assist Editor: Anchor Mak
VFX: Jane
Lead Flame Artists: David Parker and West Sarokin
Flame Artists: Renee Tymn, Jesper Nybroe, and Jameson DeSantis
CG team: André Gaspar Valenti and Rui Romano
Head of Production
Ben Sposato
Executive Producer: Rich Rama
Color: MPC
Colorist: Daniel de Vue
Senior Executive Producer: Meghan Lang Bice
Color Producer: Gabriel Wakeman
Colour Production Coordinator: Alex Zhao
Colour Assist: Zack Wilpo
Audio Post: Heard City
Audio Mixer/Sound Designer: Dan Flosdorf
Assistant Engineers: Virginia Wright, Ronnie Stapleton, Seth Brogdon, Chenoa Tarin, Zoltan Monori
Managing Director/Partner: Gloria Pitagorsky
Executive Producers: Sasha Awn, Jackie James
Senior Producer: Liana Rosenberg
Producer : Nick Duvarney
Assistant Producer : Dylan Stetson
Music Company: Walker
Executive Producers: Sara Matarazzo, Stephanie Pigott
Senior Producer: Danielle Soury
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
