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Vodka Cruiser: Say Less - Big Guava
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Australia’s favourite ready-to-drink vodka premix brand, Vodka Cruiser, has launched its new brand platform ‘Say Less’ via TBWAMelbourne. Inspired by ‘nowstalgia’, where nostalgia meets Y2K culture, the campaign champions confidence, infectious energy and a cheeky attitude. The brand tagline Say Less, simply means being 100% on board, whether your friends are offering you the AUX cord, an invite to a pool party or grabbing a pair of servo sunnies. To help bring the platform to life, Vodka Cruiser has signed Aussie comedian and CEO of FROOMESWORLD, Lucinda Froomes Price as its new brand ambassador.
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