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Top 6: March 2nd 2022
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Beyond Meat: Go BeyondTop 6: March 2nd 2022
Creative agency Boomerang, part of Publicis Groupe, have developed Beyond Meat's first big brand campaign for the EU market 'Go Beyond'. The work is aimed at motivating young people to join the movement towards eating sustainably for a better future and establishing Beyond Meat as a leader in the plant-based meat industry and as an essential brand in pop-culture. The campaign revolves around a group of Beyond Meat ambassadors - inspirational young change-makers who are breaking the mould and are redefining success on their own terms - from Germany, The Netherlands and the UK, telling their story of how they Go Beyond.
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