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Top 6: March 2nd 2022
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Waka Kotahi NZ Transport Agency: Road to Zero - Toll BoothTop 6: March 2nd 2022
In New Zealand we refer to the people who are killed in crashes as our 'road toll', as if their lives and limbs are the price we're all willing to pay to use our roads. This film by FCB New Zealand aims to disrupt that mindset and launch Road To Zero - Waka Kotahi NZ Transport Agency's 30 year plan to reach zero deaths on NZ roads.
Design Lead: Josh O'Neill |
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