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Samsung's newest flagship smartphones, the Galaxy S22 Series launches it newest campaign via Le Truc. The Galaxy S22 Series was announced at Samsung's Unpacked event earlier this month. The new phones are announced with 'Streetlight,' a film about what makes the S22 and S22+ so special. Streetlight tells a story of the streetlights guiding our hero, Javi, through the night, highlighting the connection between the camera's enhanced Nightography features and the personification of the night. Among the new features highlighted in the spot is 'Nightography': the latest camera innovation from Samsung, which enables smoother, brighter, more vivid videos in the dark. These features are front and centre as all video footage used on the phones throughout the film was shot with S22+ devices. This footage is marked with the Filmed #withGalaxy hashtag. The Streetlight film was developed by Publicis Groupe’s creative collective Le Truc, in partnership with the community & Leo Burnett specifically for this work -- a strong example of Publicis Groupe’s Power of One in action. This team also developed S22 Series teaser content, which previewed the launch ahead of Unpacked.
Credits
Other credits
Samsung Electronics - MX Business
CMO of MX Business: Stephanie Choi
Vice President, Global Brand Marketing Group: Sonia Chang
Director, Global Brand Marketing Group: Yoonie Park
Manager, Global Brand Marketing Group: Nina Park
Manager, Global Brand Marketing Group: Yun Kim
Manager, Global Brand Marketing Group: Helen Shin
Manager, Global Brand Marketing Group: Jisu Goh
Le Truc, the community & Leo Burnett
Chief Design Officer & Founding Partner, Le Truc: Bastien Baumann
EVP, Global Chief Strategy Officer, the community: Ed Tsue
SVP, Strategy Director, Leo Burnett: Juan Pablo Camargo
Senior Strategy Director, Leo Burnett: Lisha Klopper
EVP, Global Business Lead Publicis Groupe, Leo Burnett: Radim Svoboda
SVP, Global Account Director, the community: Vesna Siftar
Account Supervisor, the community: Kristen Rosas
Account Supervisor, the community: Jesse Cirillo
Business Affairs, the community: Daphne Papadopulos
Production
Owner: Rebecca Skinner
HOP: Matt Sanders
Production Supervisor: Piazzi
Asst Production Supervisor: Angie Mackey
Production Coordinator: Dom Faust
1st AD: Craig Pinckes
Production Designer: Carl Swanberg
Locations: Ron Shino
Covid Compliance: Patrick Curran
Casting: Dan Bell
EDITORIAL LAUNCH
Company: Rock Paper Scissors LA
TVC Editor: Lauren Dellara
TVC Assistant Editor: Sam Slavkin
Warms Editor: Austyn Daines
Warms Assistant Editor: Jobe Lowen
EP: Shada Shariatzdeh
Producer: Lauren Pullano
Head of Production: Dre Krichevsky
Managing Director: Eve Komblum
VFX LAUNCH
Company: Carbon
EP: Gretchen Praeger
EP: Matt McManus
HOP: Tina Starkweather
Head of Engineering: Jeff Drury
Head of Technology: Adam Coles
CD: Marc Smith
Flame Lead: Mark Youngren
Flame: Pete Mayor
Flame: John Price
Flame: Glen Bennett
Flame: Mike Roy
Flame: Jim Gomez
Design: Patrick Arrington
AE Artist: Dillard Brown
VFX Supervisor: Eliza Randall
MCR: Hannah Barnes
MCR: Marcus Thomas
MCR: Wyatt Mitchell
COLOR LAUNCH
Color Company: Company 3
Sr Colorist: Joseph Bicknell
Operations Manager: Maxwell Hadson
Head of Production: Julia Paskert
Producer: Cassidy Conway
MIX & SOUND DESIGN LAUNCH
Mix Company: Lime Studios
Audio Mixer & Sound Design: Ben Tomastik
EP: Susie Boyajan
