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Top 6: March 16th 2022
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Samsung Galaxy S22 Series: Life Opens Up with GalaxyTop 6: March 16th 2022
To celebrate the launch of the new Samsung Galaxy S22 Series, which features enhanced Night Mode, Samsung has joined forces with British Fashion Council and fashion’s king of the night, Charles Jeffrey, to create a film shot entirely at night, of course, in a campaign by Mother. The film, by celebrated director Matilda Finn in her first project at Biscuit Filmworks, features LOVERBOY's bold aesthetic and long-term entourage of friends, alongside Charli XCX, as they enter an otherworldly dreamy night, uncloaking its mysteries thanks to Samsung's Night Mode videography capabilities. The partnership between Samsung and the British Fashion Council aims to share a platform with one of the London Fashion Week’s brightest up-and-coming stars - keeping true to Samsung’s “Life Opens Up with Galaxy”. Charles Jeffrey’s LOVERBOY is known for elaborate; performance-led shows that have previously been translated into film. Throughout this collaboration the aim was to keep the creative integrity, whilst showcasing the possibilities of Night Mode in a natural context.
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