Leading femtech brand Elvie today launches a new global brand campaign on International Women's Day. 'Smart Bodies' aims to bring to life the benefits of Elvie's tech for women's … read morebodies - and spotlight the amazing biological complexity of women, beyond their aesthetic value. 'Smart Bodies' rewrites the narrative on women's bodies and the power they hold. Eva Lazarus, a multi-genre artist and breastfeeding mother, takes centre stage to perform Elvie's new anthem, championing the smartness of women's bodies. Eva and Mother co-wrote the lyrics that reframe the cultural conversation around women's bodies in a powerful tribute to womanhood and motherhood, with choreography to accentuate the music.
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