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Top 6: March 9th 2022
Web Film
Rosemary Health: Rosemary Feels BetterTop 6: March 9th 2022
The launch film to rebrand and reposition Rosemary Health, a personalized online healthcare provider in Australia that allows patients to more easily connect with their health team including doctors, nurses, and pharmacists anytime, anywhere. Too often, the healthcare industry leaves people feeling worse for their interaction with it, not better, but by removing the pain points, Rosemary has made healthcare a healthier, happier experience. From the bespoke song to the claymation-style characters, the launch film reflects this by making viewers feel better from beginning to end. Using the tagline "Rosemary feels better," an indie-rock band, called ‘Fully Sick’, lists all the ways Rosemary feels better; from the convenience of staying home when unwell to having prescriptions delivered directly to your door. The humorous claymation-style is a huge break from typical branding in the category, which isn't very playful by nature. The lighthearted approach also makes it easier to connect with people around difficult or sensitive medical conditions, like acne, hair loss and sexual health. The band’s name ‘Fully Sick’ isn’t just a health term, it’s also common Australian slang for something that’s ‘totally awesome’!
Animation Director: Christian Greet Also best this week |
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