Micro Cotton: Micro Cotton Earth Approved: Beach

The Ask: Create awareness of the unparralelled sustainability practiced Micro Cotton undertakes when making their luxury towels.
The Campaign: To demonstrate the connection between their towels and a clean environment we launched the campaign, Micro Cotton: Earth Approved. The visual campaign took the towels and bathroom elements-tile, soap, showerhead- and mimicked natural landscapes such as a beach or a waterfall. These visuals were then seamlessly transitioned into an actual environmental scene further tying the towels to the environment.
Agency: The Thomas Collective