Micro Cotton: Micro Cotton Earth Approved: Snow

The Ask: Create awareness of the unparralelled sustainability practiced Micro Cotton undertakes when making their luxury towels.

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The Campaign: To demonstrate the connection between their towels and a clean environment we launched the campaign, Micro Cotton: Earth Approved. The visual campaign took the towels and bathroom elements—tile, soap, showerhead— and mimicked natural landscapes such as a beach or a waterfall. These visuals were then seamlessly transitioned into an actual environmental scene further tying the towels to the environment.