IKEA Canada: Make Yourself at Home.

We continue to reimagine our relationship with our homes, and even as they become ever more important, we often still feel like we need to leave our homes to achieve our goals, realise our dreams, or become the people we're meant to be. We disproportionately celebrate the successes achieved outside the home, but at IKEA, they believe that home is where it all starts. Home is a canvas for our dreams and ambitions. We make ourselves, at home. In keeping with IKEA's understated irreverence, or 'twinkle in the eye', the aspirational brand campaign from Rethink Canada focusses on the double entendre of the familiar saying, 'make yourself at home'. To show how the influences of home shape who we become, the 60-second brand film features three vignettes showing how an easel fitted with MALA drawing paper, a VATENKRASSE watering can, or a RANARP lamp can unlock the potential of an artist, a gardener, or an author.