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IKEA Canada’s latest creative campaign from Rethink spotlights the kitchens and the brand-new line of bathrooms. IKEA is launching the campaign with a new commercial titled ‘Coming Home’, which follows a young woman coming home after a night out. Set to the iconic tune of Creep by TLC, we see the hero quietly tiptoeing through her multi-generational home, so she doesn’t wake her grandma, who has fallen asleep in the living room.
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Client
Head of Marketing Jonelle Ricketts
Marketing Manager Jacqueline Wark
Marketing Specialist Nadia Kassam
Marketing Specialist Louisa Kwan
Marketing Specialist Patrick Dennis
Marketing Specialist Noah Keefe
Media Manager Kristin Newbigging
Media Manager Vanessa Herz
Social Manager Ruby Rasaei
Engagement De’ana Torresan
Marketing Carlo Franco
Agency
Strategist Emma Bayfield
Group Account Director Kiara Wilson
Account Director Tori Zenko
Account Director Catherine Blouin-Mainville
Account Handling Rachel Rava
Account Handling Queenie See
Integrated Producer Jenna Fullerton
Broadcast Producer Mark Pan
Integrated Producer AJ Merrick
Integrated Producer Todd Harrison
Broadcast Producer Shelby Spigelman
Media Carat
Media DentsuOne
Production FUZE
Photographer Maya Visnyei
Executive Producer Nicole Gomez
Line Producer Kaeli Van Bendegem
Studio Manager Todd Bennett
Retouching Kostas Loukopoulos
Artist Stephanie Sherwood
Artist Justin Chan
Artist Carl Devouge
Production Radke
Post Production / VFX Alter Ego
Colourist Wade Odlum
Colour Assistant Malini Khotsiphom
VFX Artist Joel Osis
VFX Artist Jake Hussey
Producer Andrew Tavares
Executive Producer Hilda Pereira
Editorial Outsider Editorial
Editor Sophia Lou
Edit Assistant Ilya Sarossy
Executive Producer Kayan Choi
Producer Kelsey Dale-McGrath
Music / Sound OSO Audio
Creative Director Daenen Bramberger
Executive Producer Lauren Dobbie
Sound Engineer Dylan Groff
Sound Engineer Omid Geadizadeh
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